Drive Users to the Phluid Website

CMO

How will you make the Phluid Project go viral?

In your new role, we would like you to tell us how you would spend 3 different budgets a) $0, b) $100k and c) $200k and how many new paying customers that would lead to. Lastly, we would like you to execute an element of the $0 strategy. Specifically, you will make creatives for Instagram.

The goal is to drive users to the Phluid website from your creative. The candidate who manages to drive the largest number of unique users to the website is the winner. 

We will supply the link to the website, which will include specific UTM parameters ensuring you get fair credit for anyone that you drive.

The task:

1. Make Instagram creatives that encourage drive users to the Phluid website

The goal:

The output:

1. Screenshots of the marketing campaign you made
2. 1 page typed document (500 words max) describing how you would spend the 3 budgets

The timeline:

The expectations:

Whilst we love candidates that put in a lot of effort, we don’t expect this task to take you more than 10hr to complete.